Hundreds of visitors create their own car perfumes at Vietnam Mobility Show 2025
The fragrance-creation activity at Vietnam Mobility Show 2025 helps visitors personalize and experience scents in the displayed vehicles.
As part of the Vietnam Mobility Show 2025 (Vietnam Mobility Show - VnMS), the "Creative Perfume" workshop offers a different kind of hands-on experience, where visitors can create their own signature scent for their car.
Visitors line up to try the car fragrance creation experience. Photo: Hoàng Giang
Organizers said the activity helps users better understand how the sense of smell affects emotions while driving, as a pleasant cabin environment not only helps the driver relax but also reflects the owner's personal taste.
Visitors are invited into the experience area, where blending tables are set up in front of the stage. There, each person can smell essential oils, choose their preferred scents and blend them using simple formulas. Hundreds of visits have seen guests personally mix a 10 ml mini perfume bottle, name it and label the product.
Visitors take part in the "Creative Perfume" workshop at Vietnam Mobility Show 2025. Photo: Hồ Tân
According to Nguyễn Mai, Marketing Director of The Oola Lab, the current trend in car perfume scents is toward fragrances that are safe, gentle and relaxing, rather than overly strong scents or ones that merely mask odors. This is especially important in the cabin, an enclosed space where scents linger for a long time and directly affect those inside the vehicle.
In addition, visitors can also test the scent they created inside the cabin of the Dongfeng Box model. Smelling it directly in the interior space helps users more clearly assess diffusion, longevity and the feeling in actual use, allowing them to adjust the formula to better suit the vehicle cabin.
Experiencing perfume scents inside the cabin of the Dongfeng Box model. Photo: Lương Dũng
Alongside this activity, VnMS 2025 also brings together a wide range of parts, accessories and car-care brands. The exhibition is open free of charge for three days, Dec. 26-28, at the Vietnam Exhibition Center in Đông Anh, Hanoi. In addition to vehicle display and test-drive areas, side activities for families and children are also ready to welcome visitors, including the free Carlympic race, the Hismart Kids Challenge safe physical play area for children, and the "Escape and Evacuation Skills in Cars" training workshop for children.
Program schedule for Vietnam Mobility Show 2025.
Hồ Tân
